我们追踪了打开 11 家科技新闻网站时会发生的事情

WIRED 向 Pinterest 发送了受众细分事件。四家出版商向 Meta 发送了页面浏览。RuntimeWire 的主页扫描触及了两个外部域名。

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RUNTIMEWIRE INVESTIGATION — Original analysis

Original reporting by RuntimeWire, based on testing, data analysis.

为何重要

广告技术栈是一种商业权衡:出版商获得了定位和衡量的基础设施,而读者则面临不透明的数据流,出版商承担由此产生的信任风险。仅凭域名计数无法揭示这种暴露,自动摘要也可能遗漏请求体中的事件,因此原始日志审计和有意义的同意控制比简单的跟踪器计数更为重要。日志显示的是数据传输,而不是成功的身份匹配,因此它们确立了隐私方面的担忧,但并不能证明平台如何使用每一次访问。

Reporting record

Finding

The audit found that WIRED’s supplied local capture recorded 90 Pinterest audience-segment events and transmitted fields labeled “email_sha256” and “fingerprint,” while RuntimeWire’s 6.6-second homepage capture reached two outside domains and showed no recognized ad trackers or tested social-pixel endpoints.

How we verified

Methods: testing, data analysis.

WIRED’s local browser network log recorded 90 Pinterest requests, 35 distinct segment IDs, and identify-request payloads with nonempty email_sha256 and fingerprint fields; RuntimeWire’s homepage capture recorded two outside domains and requests to its own page-view API.

The article reports scans of ten major English-language technology publishers plus RuntimeWire. Nine publisher automated scans completed; after WIRED’s automated scan failed twice, the audit analyzed a locally captured browser network log spanning three homepage loads. It inspected request URLs and bodies for events and identifiers, counted outside domains using the Public Suffix List, and compared a consistent first-five-seconds window. RuntimeWire’s homepage capture lasted 6.6 seconds. The article discloses that RuntimeWire’s owner supplied the WIRED capture and that the same domain-counting and request-inspection rules were applied to RuntimeWire.

Evidence

Company response

The company was not contacted before publication.

Illustration of a technology news homepage connected to a web of advertising and measurement services.

我们的发现

打开一个科技新闻主页可能会将你的浏览器连接到一个广泛的广告运作。我们的审计发现了指向广告平台、身份服务和社交追踪端点的请求,同时也包含了展示新闻所需的代码。

我们检查了 10 家主要的英文科技出版商,随后将 RuntimeWire 包含在内。九家出版商的自动扫描完成。WIRED 的自动扫描两次失败后,我们分析了其主页的本地捕获浏览器网络日志。

主要发现:…

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