Barney Wragg's Unit1 raises $20M to make avatar concerts portable
Balderton led the equity round after Unit1 moved a KT Tunstall showcase between London venues; the financing split remains undisclosed.
By RuntimeWire Staff · Published
Primary source: Tech.eu
Why it matters
Unit1 is trying to turn avatar concerts from one-off venue projects into repeatable touring productions, widening the format beyond a few major music estates.
Barney Wragg, the former EMI digital chief who later ran Andrew Lloyd Webber's Really Useful Group, has raised $20 million for Unit1 Studio, his attempt to turn avatar concerts from expensive, one-location spectacles into productions that can travel.…