Easol raises $30M to put AI agents inside experience businesses' operating software

Founders Ben and Lisa Simpson built Easol after running festivals themselves; the extension includes $20M in equity and $10M in debt.

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Primary source: PR Newswire Business Technology

Why it matters

Easol's founders built its platform from firsthand experience running events. Teammates extends that original bet by asking customers to trust agents with the same bookings and guest data the platform was designed to keep under their control.

A person wearing a black EASOL shirt holds a tablet near a crowd facing a lit stage; an RW logo is visible on a barrier.

Easol has raised $30 million and launched Teammates, a suite of AI agents built into the software experience businesses use to manage bookings, payments, guest data and operations. For co-founders Ben and Lisa Simpson, the release extends a bet rooted in their own work as festival operators: that event businesses need control of the systems and customer relationships they depend on.…

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