Google adds avatars to Gemini agents, with Cox building Autotrader's car-shopping assistant
Gemini 3.8 Live with Live Avatar is generally available in Gemini Enterprise. Google Cloud says Cox Automotive built an AI shopping assistant for Autotrader using the feature.
By RuntimeWire Staff · Published · Updated
Primary source: Engadget
Why it matters
Google is packaging live speech, video and background tool use as one enterprise agent interface. Google Cloud names Cox Automotive's Autotrader assistant as a customer use case, but provides no deployment scale or independent comparison with voice or text agents. Custom likenesses remain gated, and the launch materials link to a pricing page without stating Live Avatar-specific pricing.
Google announced Gemini 3.8 Live with Live Avatar on September 24th, adding generated, speaking video personas to its real-time conversational AI for enterprise use. The launch gives companies a way to put a face on customer-service and sales agents, while keeping custom likenesses behind an access gate. Google says the feature is generally available in Gemini Enterprise; custom-avatar creation requires allowlisting.…
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