Google Is Turning Search Profiles Into A Creator Analytics Dashboard, Jane Manchun Wong says
Screenshots shared by Jane Manchun Wong show Google building an Insights beta for its new Search profiles, with metrics for search queries, clicked posts, impressions and countries.
By Ryan Merket · Published
Primary source: X
Why it matters
If Google gives Search profiles native analytics, it is not just adding a dashboard. It is giving profile owners a reason to publish directly into Search instead of only optimizing outside pages for it.
Google's new Search profiles already look like a landing page for creators and publishers. Now they are starting to look like a performance dashboard.
Jane Manchun Wong spotted an Insights beta inside Google's new Search profiles, showing analytics cards for top posts on Search, clicks, impressions and top countries. Her post says the metrics include top search query, most-clicked posts on the SERP, impressions and countries.
Source: Jane Manchun Wong on X
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