Gravity raises $30.5 million to build an ad exchange for AI agents
Lightspeed and Committed Capital co-led the Series A as Gravity tests ads that influence software agents before users ever see them.
By Ryan Merket · Published
Primary source: Business Insider
Why it matters
Gravity is betting that AI assistants become both advertising inventory and buyers. Owning demand, supply and the exchange could give Gravity leverage if platforms accept ads built from conversation context.
Gravity, founded by Zach Oldham (@zachtheoldham) and Leo Martinez (@leojamartinez), has raised a $30.5 million Series A to build advertising infrastructure for AI chatbots and software agents. Business Insider reported on August 6th that Lightspeed Venture Partners and Committed Capital co-led the round, bringing Gravity's total funding to $38.5 million.…
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.