Higgsfield launches Shorts Studio for AI presenter-led product videos

Co-founder Alex Mashrabov's Higgsfield combines reusable AI hosts, up to 38 assets and borrowed motion, with a 15-second clip estimated at $4.41 on its Plus plan.

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Primary source: Higgsfield AI Newsroom

Why it matters

Shorts Studio shows Higgsfield moving from one-off AI video generation toward repeatable brand channels built around a reusable presenter. For founders and marketers, the test is whether a consistent generated host, motion transfer, and per-clip pricing from $4.41 to $94.08 can produce enough watchable volume to justify keeping assets and spend inside Higgsfield.

A woman gestures behind a gray bottle, beside a monitor showing nine people, a camera, a clothing rack, and an “RW” logo.

Higgsfield, co-founded by chief executive Alex Mashrabov, launched Shorts Studio on November 4th, 2026, a tool for creating 9:16 vertical videos hosted by a reusable AI presenter.…

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