Mr. Beast hires Pietra's Ronak Trivedi for Beast Industries' creator platform push
The move gives Beast Industries marketplace talent as Donaldson tries to turn creator sponsorships into a software business.
By Ryan Merket · Published · Updated
Primary source: Business Insider
Why it matters
Donaldson's edge is not that creator-ad marketplaces are new. It is that Beast Industries may be the first entrant with both software ambition and direct creator credibility at global scale.
Jimmy Donaldson has hired Pietra CEO and cofounder Ronak Trivedi and a "significant" team from Pietra into Beast Industries, adding creator-commerce marketplace talent to a broader push to build a platform that matches brands with creators for sponsorship deals, Business Insider reported.…
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