Kimi's K3.1 Pro launch faces claims of undisclosed creator marketing
Screenshots attributed to an X creator allegedly show advance copy approval and instructions against paid-partnership labels.
By Ryan Merket · Published · Updated
Primary source: X
Why it matters
The allegation describes a brief that would standardize promotional claims while discouraging the disclosure that helps audiences recognize commercial promotion.
Moonshot AI's Kimi K3.1 Pro launch is facing allegations that a creator campaign required pre-approved promotional copy while telling participants not to disclose paid partnerships. The allegation appeared on October 24th in a post by 思维怪怪 (@0xLogicrw), which reproduced material attributed to X creator Elshayib (@elshayib_). The screenshots, reproduced in the post and attributed to Elshayib, have not been independently authenticated; the brief's issuer remains unknown.…
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