Meta plans to fund its Muse AI agent with a cut of sales
Zuckerberg says merchants could eventually pay Meta when Muse helps users transact, while consumers get 100 million tokens a week free.
By Ryan Merket · Published
Primary source: X - Jonathan Awad
Why it matters
Meta is subsidizing Muse to secure a place between consumers and merchants. If the agent gains purchasing authority, transaction fees could turn Meta into a toll collector for AI-directed commerce.
Meta founder and CEO Mark Zuckerberg said he expects Muse, Meta's new personal AI agent, to make money by collecting a small share of commerce completed through the service, using a large free-compute allowance to seed adoption first.
https://x.com/jsawadd/status/2098429587000586630
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