OpenAI is building a ChatGPT analytics tool for verified businesses
A banner spotted on November 6th points to daily impressions and clicks inside a larger Business Hub for ownership-verified companies.
By Ryan Merket · Published
Primary source: LinkedIn
Why it matters
Verified businesses would get first-party ChatGPT impression and click counts from OpenAI itself, creating a baseline that third-party AI visibility tools currently estimate from outside the platform. The reported limits matter as much as the metrics: without prompts, user data or competitor benchmarks, the tool can confirm that visibility changed while leaving the cause to outside products. It also ties measurement to a claimed business profile, product data and a business agent, giving OpenAI a direct merchant relationship around organic ChatGPT appearances.
OpenAI is developing a ChatGPT analytics tool that would let verified businesses track how often they appear in ChatGPT responses and how often users click through to their websites, according to a post on LinkedIn by Juozas Kaziukenas on November 6th. Kaziukenas wrote that the tool measures impressions and clicks, tracks both daily, and displays the results as a chart.…
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