Reddit wants more readers to log in as search traffic falls
Steve Huffman says tests will begin outside the U.S. as Reddit seeks more logged-in users, tighter control of data access and more relevant advertising.
By RuntimeWire Staff · Published
Primary source: The Verge
Why it matters
Reddit's login tests could bring more visitors into an audience it can personalize ads for and limit some logged-out data collection, but login gates could also make search-driven discussions harder to reach.
Reddit co-founder Steve Huffman said on October 29th that Reddit will move toward a "primarily logged-in experience." The shift changes a platform built around open access to conversations as Reddit increasingly depends on logged-in users and advertising.…
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