RJ Scaringe's R2 test starts at the high end, not the $44,990 Rivian headline price
Rivian's first R2 customer vehicles are $57,990 Performance Launch Package SUVs, with the base rear-wheel-drive Standard trim expected in summer 2027.
By Ryan Merket · Published
Primary source: Business Insider
Why it matters
R2 is the product meant to move Rivian from premium EV maker to volume automaker, but the rollout shows the affordable version is still a 2027 story.
RJ Scaringe's R2 is now in customers' hands, but Rivian's first real volume test is starting with the more expensive version of the SUV, not the $44,990 configuration that made the product look mainstream when it was pitched.…
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