Salesforce to buy Eoghan McCabe's Fin for about $3.6 billion

The Intercom-turned-AI-agent company is set to join Agentforce after a May rebrand and a hard pivot into customer-service automation.

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Why it matters

Salesforce is paying for a finished AI-agent wedge in customer service, not just talent, and Fin's sale turns McCabe's Intercom-to-Fin pivot into a $3.6 billion exit.

Salesforce to buy Eoghan McCabe's Fin for about $3.6 billion — The Intercom-turned-AI-agent company is set to join Agentforce after a May rebrand and a hard pivot into customer-service automation.

Eoghan McCabe (@eoghan) has signed a deal to sell Fin, the customer-agent business formerly known as Intercom, to Salesforce for approximately $3.6 billion.…

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