Startup Spotlight: Complir wants to simplify international retail compliance so ops teams can sleep at night

The Copenhagen founders embedded with Flying Tiger's compliance team before building software for the launch bottleneck facing European retailers.

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Primary source: Complir

Why it matters

Complir is a test of whether AI can turn a slow, consultant-heavy retail compliance function into infrastructure at the moment EU product rules are getting stricter.

Illustration of Complir helping a European retailer such as Flying Tiger organize product launch documents, approvals, and compliance tasks to ease the launch bottleneck.

Gustav Bang, Tine Kuhnel and Marc Kaa Brejner are taking Complir through Y Combinator's Spring 2026 batch with a thesis that starts inside a retailer's back office: while e-commerce, logistics and sourcing have been remade by software, product compliance is still often run through legacy ERPs, spreadsheets, email threads and manual follow-up.…

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