UGREEN launches three app-connected Nexode Pro chargers in Europe

Why it matters

USB-C standardization is expanding the market for multi-device chargers. UGREEN is defending its hardware margins by adding software, displays and integrated cables that are harder to commoditize.

UGREEN announced its European rollout of the Nexode Pro series on August 17, extending the Shenzhen electronics maker's push to turn a basic power brick into a configurable device with a screen, software and remote controls.

The European announcement covers three GaN chargers: a 160W model with a retractable USB-C cable, a 300W desktop unit and a compact 100W four-port model. UGREEN lists them at 129.99 euros, 169.99 euros and 59.99 euros, respectively, with UK prices of 119.99 pounds, 159.99 pounds and 55.99 pounds.

Zhang's move up the hardware stack

The launch follows the arc of the business Zhang has built since 2012. A UGREEN prospectus says he studied international finance and worked as a foreign-trade salesperson at Shenzhen Dexing Technology from 2007 to 2009 before running UGREEN-related entities. Zhang remains UGREEN's chairman and held 45.27% of its shares as of March 31, 2026, according to a corporate snapshot filed through CNInfo.

UGREEN began with the unglamorous hardware surrounding computers and phones: cables, adapters, hubs and chargers. Its current catalog also spans docking stations, power banks, trackers and network-attached storage. The Nexode Pro launch shows where Zhang is trying to take that accessory business. Power output and port count remain central, while displays, firmware and phone-based management create reasons to stay inside one brand's product line.

The built-in display shows output power, voltage, current, temperature, charging protocol and power allocation across connected devices, according to UGREEN. Users can select up to five charging modes, monitor individual ports through an app over Wi-Fi and receive over-the-air firmware updates.

Those features give UGREEN a software layer around hardware that buyers have traditionally selected by wattage, size and price. They also create a longer relationship with the customer. A charger with firmware and an app can receive new settings after purchase, while a conventional charger leaves little room for continued engagement once it leaves the box.

Three products, with the 160W model at the center

UGREEN is putting most of its differentiation into the 160W Nexode Pro. Its integrated USB-C cable extends 70 centimeters and locks at eight lengths, while a single port can deliver up to 140W, according to the Nexode Pro product page. UGREEN calls it the world's first 160W smart charger to combine a display and retractable cable, a claim that remains UGREEN's own.

The retractable cable solves a practical problem for travelers and workers carrying several devices: the most important cable cannot be left behind. It also raises the consequences of wear, since replacing an integrated component is less straightforward than swapping a separate cable.

UGREEN describes the 300W model as a desktop charger for households and workspaces that can charge up to seven devices simultaneously. UGREEN's materials conflict on its port count: one product description lists eight ports, while the current US homepage labels a five-port Nexode Pro 300W charger. The company should clarify the configuration before buyers rely on the specification.

The smaller 100W unit offers four ports and a screen in a format intended for everyday laptop and phone charging.

The central product question will be sustained performance under load. Displays and app controls make power allocation easier to understand, though buyers still need the charger to maintain output without excessive heat as multiple laptops, phones and accessories draw power at once. The announcement supplies UGREEN's specifications and positioning rather than comparative performance data.

A public company defending a crowded category

UGREEN entered the Shenzhen Stock Exchange's ChiNext market on July 26, 2024. The exchange said UGREEN sold 41.5 million shares at 21.21 yuan each, raising about 880 million yuan.

UGREEN reported 9.491 billion yuan in 2025 operating revenue and 703 million yuan in net income, up from 6.170 billion yuan and 460 million yuan, respectively, in 2024. First-quarter 2026 revenue reached 2.798 billion yuan, according to the same CNInfo snapshot. The figures show a business with enough scale to push a coordinated product line through its own storefront, Amazon and physical retail channels rather than treating Nexode Pro as a niche accessory experiment.

That scale does not give UGREEN an empty market. Anker's Prime 160W charger also uses a smart display, dynamic port information, selectable charging modes and app configuration over Bluetooth. Belkin, Baseus, Aukey, Satechi and other accessory makers compete across premium multi-port GaN charging.

UGREEN's response is to package several visible features together: a screen, remote management, customizable power behavior and, on the flagship model, a retractable cable. The design makes the value proposition understandable from a product photo, an advantage in an accessory market where many competing chargers look nearly identical.

Europe is standardizing around the port UGREEN sells

The timing also places Nexode Pro behind a regulatory tailwind. The European Union's common-charger requirements have applied to covered phones, tablets and other portable electronics since December 28, 2024. They expanded to laptops on April 28, 2026, requiring USB-C on covered devices and USB Power Delivery for equipment drawing above 15W, according to the European Commission.

The rules do not mandate UGREEN's chargers or explain the launch by themselves. They do increase the number of European devices that can share one high-output USB-C charger, strengthening the use case for products designed to power a laptop, phone, tablet and accessories from a single unit.

For Zhang, the bet is that standardization will shift competition toward everything surrounding the port: power density, thermal management, cable design, displays and software. Nexode Pro is UGREEN's effort to own those details before the charger itself becomes interchangeable.