Chris Faught's Neon raises $13M as KRAFTON backs direct game commerce
Andreessen Horowitz and Renegade Partners joined the financing for Neon's webstore, payments and player-loyalty stack.
By Ryan Merket · Published
Primary source: FinSMEs
Why it matters
KRAFTON's dual role as investor and customer gives Neon a large-scale test of whether publishers can own payments, loyalty and player data outside app stores.
Chris Faught, founder and CEO of Neon Commerce, has closed a $13 million Series A to expand the payments, storefront and loyalty infrastructure that Neon sells to game publishers, FinSMEs reported July 22nd.…
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