Lectric's founders are buying into e-bikes while VC-backed rivals retreat
Levi Conlow says Lectric sold nearly 30,000 bikes in its biggest month and has put about $10 million into three new brands.
By Ryan Merket · Published
Primary source: TechCrunch
Why it matters
Lectric is testing whether founder-led capital discipline can beat the venture-backed e-bike model that overexpanded during the pandemic boom.
Levi Conlow and Robby Deziel's Lectric eBikes has spun out Monarc as a premium adventure e-bike brand, the third brand move in six months from a bootstrapped Phoenix e-bike seller expanding while better-funded rivals have collapsed.…
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