Shoppable brings multi-retailer cart building to ChatGPT's plugin directory
Founder Heather Udo is adapting checkout infrastructure built for publishers and ads to OpenAI's new merchant-app model.
By Ryan Merket · Published
Primary source: PR Newswire
Why it matters
OpenAI's retreat from a single in-chat checkout created room for infrastructure providers that connect AI discovery to merchant-controlled purchasing. Shoppable is testing whether a 2011 checkout thesis can become the transaction layer for AI shopping.
Heather Udo brought her 15-year bet that checkout should travel to the shopper into ChatGPT on Wednesday.…
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.