Meta's AI search index advances beyond Google and Bing dependence

Pieter Levels says a Meta employee described a plan to keep AI search queries from Google, adding an unverified motive to a project reported in 2024.

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Primary source: X

Why it matters

A proprietary web index would give Meta control over retrieval costs, ranking and AI query data while reducing dependence on Google and Microsoft. It would also make Meta a new gatekeeper between publishers and billions of users across its apps.

Illustration of magnified source code and web-crawl markers representing Meta's AI search index and web crawling project.

Pieter Levels (@levelsio) said in an August 6th post on X that a person he identified as a Meta employee privately described Meta's effort to build its own web index, claiming the project would keep Meta AI's search traffic and resulting data away from Google.…

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